SCARSSCARS SCARS - Society of Citizens Against Relationship Scams Inc. A government registered crime victims' assistance & crime prevention nonprofit organization based in Miami, Florida, U.S.A. SCARS supports the victims of scams worldwide and through its partners in more than 60 countries around the world. Incorporated in 2015, its team has 30 years of continuous experience educating and supporting scam victims. Visit to learn more about SCARS.Psychology of ScamsPsychology Of Scams Psychology Of Scams is the study of the psychological or emotional effects of scams or financial fraud on victims of these crimes. It helps victims to better understand the impact of scams on them personally or on others. To find the SCARS articles on the Psychology of Scams, use the search option to enter the term and find them.: What Drives Us To Be Scammed

Every Minute, Every Day, Throughout Our Lives We Rush Headlong From One ScamScam A Scam is a confidence trick - a crime -  is an attempt to defraud a person or group after first gaining their trust through deception. Scams or confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, irresponsibility, or greed and exploiting that. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men' - criminals) at the expense of their victims (the 'marks')". A scam is a crime even if no money was lost. To Another


Why Are We Scammed?

Because we are emotional beings who want for things we do not have. It really is that simple.

Marketers, salespeople, politicians, and scammers – wait, it there any difference between them?

They are all selling us something we long for.

Every Day We Are Scammed – In One Way Or Another

Every advertisement that we watch on TV or print ad we look at – these are all socially engineered to cause you to react. Politicians will lie to your face about what they will do for you. Cosmetics will lie to you about how amazing you will look. Every advertised product pitch contains some level of deception, and we all buy them!

Shared Acceptable Deception

Every aspect of our human condition is, on some level, based upon shared deceptions. We accept these as normal. We embrace them because they give meaning to our existence. From religion to politics they shape who we are, even though we know that some of it is pure propaganda – some more than others.

We need this to give our lives shape and meaning. Marketers, politicians, even our friends, and family know this. So do scammers.

Have you never told a “white-lie” to a family member, child, or friend? Wasn’t that – in the purest sense – a deception? Of course it was. We all live for and from these day by day.

Scammers know this too, and they exploit it.

To Understand Why You Were Scammed

To really understand why you were scammed, you have to look at human activity from the perspective of Madison Avenue – professional marketers. These are the true scammers that spend their entire working lives trying to manipulate you into giving them your money!

Wait, isn’t that was scammers do too?

Except you are supposed to know one is marketing and the other is a scam.

Do you?

Emotional Drivers of Effective Marketing (We Mean Deception)

Marketing and deception go hand in hand. We all know this but many are powerless to resist it. Scammers know this too.

Why do we lump scammers and marketers in the same basket?

One is honest and the other a crime?

Because at the heart of scamming is the marketing of a service! It is the delivery of something that every victim wanted.

Scamming is, in truth, a product, a service, that uses deception to deliver it.

The difference between commercial deception and scamming is not a difference of kind, only of degree.

In the case of marketing or politics, we have a line they cannot cross – we think! Yet they do all the time.

Politicians are almost never held accountable for their deceptions – we expect it, yet we also believe it. Marketers, on the other hand, have laws that restrict the level of deception they can use in their work – truth in advertising (no such thing). We accept some deception in marketing because without it we would never buy anything – we want the illusions that marketing brings.

But scammers also have some truth in what they do or it would not work, they know what you want and pitch to those needs or desires to get you to buy their product. The difference is the level of deception.

Most marketing is painless and harmless. Scamming leaves scars. But so do other kinds of pitches – from religion to politics to unsafe products (like Facebook?).

What Are You Willing To Accept

You have to be the informed consumer and guard yourself by re-examining the level of deception you are willing to accept!

For example, there is a new Quinten Tarantino movie called “Once Upon A Time In Hollywood” is it a scam? Yes, because it uses deception to lead you to believe you are buying one thing and delivers something