Scams & Magic – Forcing: Manipulating Choices
Part 19
Understanding the Methods Used by Both Scammers and Magicians to Deceive
Psychology of Scams – A SCARS Insight
Author:
• Tim McGuinness, Ph.D., DFin, MCPO, MAnth – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.
Article Abstract
“Forcing: Manipulating Choices in Magic and Scams” examines how both magicians and scammers create the illusion of free will to control outcomes.
In magic, forcing techniques, such as the classic force, equivocation, and psychological forces, guide spectators to a predetermined choice while maintaining the appearance of autonomy. This enhances the audience’s engagement and astonishment by making them feel their choices are genuine.
Conversely, in scams, forcing manipulates victims’ decisions through structured choices, emotional triggers, and incremental requests. This manipulation fosters perceived autonomy, deepens emotional investment, and reduces critical thinking, leading victims to comply with the scammer’s escalating demands.
Understanding forcing in both contexts highlights how perceived choice can be an illusion, prompting greater awareness and caution in decision-making.

Forcing: Manipulating Choices in Magic and Scams
Forcing: Manipulating Choices In Magic:
“Forcing” is a technique used by magicians to make an audience member believe they have freely chosen an object, card, or action when, in reality, the magician has predetermined the choice. This illusion of free will is a powerful tool that enhances the mystery and impact of a trick.
Techniques of Forcing:
Classic Force: The magician subtly manipulates the selection process, such as fanning a deck of cards in a way that the chosen card is inevitable. Despite appearing to choose freely, the spectator is guided to pick the intended card.
Equivocation: Also known as the “Magician’s Choice,” this involves presenting a series of options where all outcomes lead to the same result. For example, no matter what choice the spectator makes, the magician has prepared contingencies that guide the outcome to the predetermined one.
Psychological Forces: These involve using body language, verbal cues, and subtle suggestions to influence the spectator’s decision. The magician might emphasize a particular choice through eye contact or tone of voice, nudging the spectator toward the intended selection.
Execution of Forcing:
Deceptive Control: The magician often uses sleight of hand or verbal manipulation to maintain control over the outcome while allowing the spectator to feel in control.
Maintaining Illusion: Throughout the process, the magician must ensure that the audience remains unaware of the manipulation, reinforcing the belief that the choice was genuinely free.
Psychological Effects in Magic:
Illusion of Free Will: The audience believes they have freely chosen, which makes the final reveal more impressive because it feels personal and unmanipulated.
Enhanced Engagement: Feeling involved and influential in the outcome enhances the audience’s engagement and emotional investment in the performance.
Cognitive Dissonance: When the outcome is revealed to be impossible or highly coincidental, the audience experiences cognitive dissonance, deepening their sense of wonder and amazement.
Forcing: Manipulating Choices In Scams:
In scams, “Forcing” involves manipulating the victim’s choices and actions to steer them towards decisions that benefit the scammer, all while maintaining the illusion that the victim is in control. This technique is critical in building trust and compliance without arousing suspicion.
Techniques of Forcing in Scams:
Structured Choices: Scammers present options in such a way that all possible outcomes lead to the same goal. For example, whether the victim chooses to send money via one method or another, they still end up transferring funds to the scammer.
Emotional Manipulation: By using emotional triggers, such as sympathy, urgency, or fear, scammers can push victims toward specific actions. For instance, creating a sense of urgency with a fabricated emergency forces the victim to act quickly without due diligence.
Incremental Requests: Starting with small, seemingly innocent requests and gradually increasing the stakes, scammers force victims to comply with increasingly significant demands. Each step feels like a logical progression from the previous one, masking the manipulation.
Execution of Forcing in Scams:
Controlled Scenarios: Scammers carefully control the narrative and circumstances to ensure that the victim’s choices are constrained within desired parameters.
Consistent Reinforcement: Through continuous engagement and positive reinforcement, scammers keep the victim on the desired path, making each forced choice seem reasonable and justified.
Psychological Effects in Scams:
Perceived Autonomy: Victims believe they are making independent decisions, which lowers their guard and increases their compliance with the scammer’s requests.
Emotional Investment: The illusion of free will makes victims feel responsible for their actions, deepening their emotional investment in the relationship or situation.
Reduced Critical Thinking: The urgency and emotional manipulation involved in forcing reduce the victim’s ability to think critically and recognize red flags.
Entrapment: As victims become more committed through a series of forced choices, they are more likely to continue complying, even when doubts arise. This escalation of commitment makes it harder for them to break free from the scam.
Comparison and Conclusion
In both magic and scams, “Forcing” manipulates perception to create the illusion of free will. In magic, this technique enhances the entertainment value by making the trick seem more personal and impossible. In scams, it is used to deceive and control the victim, leading them to make decisions that benefit the scammer.
Understanding the concept of forcing can help individuals recognize when their choices might be manipulated, whether in a magic show or in potentially harmful situations. In scams, being aware of how choices can be structured and influenced can prompt individuals to question and verify before making significant decisions, thereby protecting themselves from manipulation and exploitation.
Continue the SCARS Institute Series on Scams & Magic
- Scams & Magic Part 1 – Understanding Financial Fraud Through The Lense Of Stage Magic Manipulation
- Scams & Magic Part 2 – How Relationship Scammers Use Techniques Similar To Magic Acts
- Scams & Magic Part 3 – The Prestige: The Ultimate Revelation
- Scams & Magic Part 4 – The Misdirection: A Key Element
- Scams & Magic Part 5 – The Backstory Setup: Crafting Believable Narratives
- Scams & Magic Part 6 – The Flourish: Adding Flair And Distraction
- Scams & Magic Part 7 – The Time Pressure: Urgency As A Tool
- Scams & Magic Part 8 – Other Stage Magic Techniques Used In Scams
- Scams & Magic Part 9 – The Setup And Anticipation
- Scams & Magic Part 10 – Patter And Rapport
- Scams & Magic Part 11 – Sleight Of Hand
- Scams & Magic Part 12 – The Misdirection Through Details
- Scams & Magic Part 13 – The Switch: Deception
- Scams & Magic Part 14 – The Controlled Reveal: Crafting Suspense
- Scams & Magic Part 15 – The Clean-Up: Final Acts
- Scams & Magic Part 16 – The Setup Or Pre-Show Work
- Scams & Magic Part 17 – The Build-Up: Crafting Suspense And Anticipation
- Scams & Magic Part 18 – The Turn: A Critical Moment
- Scams & Magic Part 19 – Forcing: Manipulating Choices
- Scams & Magic Part 20 – The Load: Strategic Placement
- Scams & Magic Part 21 – The Vanish: Disappearance Acts
- Scams & Magic Part 22 – Transformation: Shaping Realities
- Scams & Magic Part 23 – Restoration: Rebuilding
- Scams & Magic Part 24 – Stage Magic Glossary
More About Magic and Scams
- Equivocation – The Magician’s Choice – The Arts Of Manipulation
- Psychic Scams – Exploiting Scam Victims’ Cognitive Biases And Magical Thinking
- The Art Of Deception: The Fundamental Principals Of Successful Deceptions
- Paradoxical Persuasion – A Scammer Psychological Manipulation Technique
- Suggestibility – A Victim Vulnerability
More About The Psychology of Magic
- The Psychology Of Illusion: How Magicians Manipulate Your Mind And Perception | Alan Hudson
- Advanced Card Magic Techniques: The Ultimate Guide – Card Tricks
- 100 BEST Magic Tricks Revealed! (Video Tutorials) – Improve Magic
- The Magical Art of Manipulation
- Editorial: The Psychology of Magic and the Magic of Psychology – PMC (nih.gov)
- Psychology, stage magic, and demand characteristics — A.P. Grayson (apgrayson.com)
-/ 30 /-
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ARTICLE META
Important Information for New Scam Victims
- Please visit www.ScamVictimsSupport.org – a SCARS Website for New Scam Victims & Sextortion Victims
- Enroll in FREE SCARS Scam Survivor’s School now at www.SCARSeducation.org
- Please visit www.ScamPsychology.org – to more fully understand the psychological concepts involved in scams and scam victim recovery
If you are looking for local trauma counselors please visit counseling.AgainstScams.org or join SCARS for our counseling/therapy benefit: membership.AgainstScams.org
If you need to speak with someone now, you can dial 988 or find phone numbers for crisis hotlines all around the world here: www.opencounseling.com/suicide-hotlines
A Note About Labeling!
We often use the term ‘scam victim’ in our articles, but this is a convenience to help those searching for information in search engines like Google. It is just a convenience and has no deeper meaning. If you have come through such an experience, YOU are a Survivor! It was not your fault. You are not alone! Axios!
A Question of Trust
At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.
Statement About Victim Blaming
Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.
These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.
Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org
Psychology Disclaimer:
All articles about psychology and the human brain on this website are for information & education only
The information provided in this article is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.
While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.
Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.
If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.
Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here to go to our ScamsNOW.com website.








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