The Business Of Dating & Scams

AS VALENTINES DAY 2016 APPROACHES

REVEALS 71% OF AMERICANS ARE WILLING TO RESEARCH THEIR DATES OR POTENTIAL DATES TO FEEL SAFER

71% of Americans are willing to do their research to feel safer about someone they are in a relationship with, or considering a relationship with.

The numbers are pretty similar for those willing to pay for research (35%) and those who only use the tools that are available for free (36%).

When broken down by gender, women are generally more willing to conduct a search at all (77% of women vs. 66% of men), but are less willing to pay for a search (40% of women would conduct only free searches vs. only 32% of men).

Who’s doing the spending? Of those who would conduct a search, 29% of males are willing to pay a higher price of $26+ vs. only 21% of the women who would pay the same higher amount.