Click To View Full Size – Valentine’s Day Card ScamsScamsA Scam is a confidence trick - a crime - is an attempt to defraud a person or group after first gaining their trust through deception. Scams or confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, irresponsibility, or greed and exploiting that. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men' - criminals) at the expense of their victims (the 'marks')". A scam is a crime even if no money was lost. – Valentine’s Day is the second largest holiday for giving greeting cards, second only to Christmas, and e-cards are being sent to loved ones more than ever. But when are e-cards safe to open, and how can you tell which links are safe and which are not?