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Here’s How To Outsmart Criminals Abusing The Online Shopping Experience This Holiday Season
The biggest retail season of the year is around the corner, and you do not even need to leave the comfort of your home to participate.
But Neither Do The Criminals
Easy website design, increased social media traffic, and convenience has made buying and selling online products a pillar of the modern shopping experience. The COVID-19 pandemic has driven even more consumers to turn online to make purchases. For businesses, this trend poses both challenges and significant opportunities. More sales and more traffic all mean more revenue. But it also means more fraud as criminals have even more opportunities to steal from both consumers and merchants. So how should retailers be prepared?
Europol Launches #SellSafe Awareness Campaign
Through an awareness campaign launching today, law enforcement across 16 countries have teamed up with Europol’s European Cybercrime Centre (EC3) and the Merchant Risk Council to share practical advice on how to outwit criminals trying to abuse the online shopping experience.
This new awareness campaign is being conducted under the umbrella of the 2020 e-Commerce Action (eComm 2020) led by Europol and the Austrian Criminal Intelligence Service (Bundeskriminalamt). This year’s campaign has a special focus on e-merchants, helping them better identify fraud on their platforms and empowering them to take steps to protect their business and customers against such attacks.
Law enforcement as well as key retail partners (such as SCARS) will share the messages of the campaign using the #SellSafe hashtag to reach the widest possible audience.
The threat posed by these criminals is very real: in the lead up to this campaign, a number of countries carried out operational actions which resulted in the arrest of 22 such e-fraudsters in the month of October alone.
Edvardas Šileris, Head of Europol’s European Cybercrime Centre (EC3) said: “Peak season for cybercriminals and fraudsters is just around the corner. Often, businesses will not realise they have processed a fraudulent transaction until weeks or even months later. This is why e-commerce fraud is so dangerous – by the time all parties involve realise, it can be too late to find the criminal. That is why prevention is the best solution. Europol is working with its partners from policing and the private sector in this eComm2020 action to protect businesses and customers from such attacks.”
Bernhard Schafrath, Detective at the Austrian Criminal Intelligence Service, said: “Over the years, high street retailers have taken comprehensive measures to protect their businesses against theft, burglaries and the like. In the 21st century, online businesses need to take similar measures to protect themselves against threats such as fraud, phishing and parcel mules. The awareness campaign launched today draws on the experience of law enforcement investigations against fraudulent orders of various kinds, and aims to help merchants better recognise and address the security gaps on their platforms”.

How to protect your e-business
Taking your business online to the e-commerce world is a big step. There are a number of simple measures you can take to #SellSafe. Europol’s European Cybercrime Centre has put together some pointers to get you started:
- Know your product: some products are riskier to sell than others. For example, selling easily resalable small items that are already in demand is riskier than personally designed items.
- Know your customer: If you accept card payments and ship valuable goods to your customers, you would want to know who you are sending the items to, wouldn’t you?
- Establish a safe means of payment: Your card processor can advise you. Choosing a safe means of payment will limit the risk of fraud.
- Use a reliable delivery service: choose a delivery method where you can be sure of the professional handling of your merchandise and possible non-delivery dispute claims.
Stay Safe This Holiday Season
Scams and scammers are going to be everywhere!
Don’t Trust Anyone And Verify Everything!

TAGS: SCARS, Holiday Scams, Information About Scams, Anti-Scam, Scams, Scammers, Fraudsters, Cybercrime, Crybercriminals, Scam Victims,
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FAQ: How Do You Properly Report Scammers?
It is essential that law enforcement knows about scams & scammers, even though there is nothing (in most cases) that they can do.
Always report scams involving money lost or where you received money to:
- Local Police – ask them to take an “informational” police report – say you need it for your insurance
- U.S. State Police (if you live in the U.S.) – they will take the matter more seriously and provide you with more help than local police
- Your National Police or FBI « www.IC3.gov »
- The SCARS|CDN™ Cybercriminal Data Network – Worldwide Reporting Network on « www.Anyscam.com »
This helps your government understand the problem, and allows law enforcement to add scammers on watch lists worldwide.
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Table of Contents
- The biggest retail season of the year is around the corner, and you do not even need to leave the comfort of your home to participate.
- Europol Launches #SellSafe Awareness Campaign
- How to protect your e-business
- Stay Safe This Holiday Season
- U.S. Veterans Benefits Scams – 2026
- New AI Voice Cloning Phone Scams – 2026
- An Essay on Justice and Money Recovery – 2026
- Virtual Kidnapping & Extortion – Proof of Life Images or Videos – 2026
- Fake Money Recovery Law Firms – 2026
- Money Laundering Drop Accounts – 2026
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Important Information for New Scam Victims
- Please visit www.ScamVictimsSupport.org – a SCARS Website for New Scam Victims & Sextortion Victims
- Enroll in FREE SCARS Scam Survivor’s School now at www.SCARSeducation.org
- Please visit www.ScamPsychology.org – to more fully understand the psychological concepts involved in scams and scam victim recovery
If you are looking for local trauma counselors please visit counseling.AgainstScams.org or join SCARS for our counseling/therapy benefit: membership.AgainstScams.org
If you need to speak with someone now, you can dial 988 or find phone numbers for crisis hotlines all around the world here: www.opencounseling.com/suicide-hotlines
A Note About Labeling!
We often use the term ‘scam victim’ in our articles, but this is a convenience to help those searching for information in search engines like Google. It is just a convenience and has no deeper meaning. If you have come through such an experience, YOU are a Survivor! It was not your fault. You are not alone! Axios!
A Question of Trust
At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.
Statement About Victim Blaming
SCARS Institute articles examine different aspects of the scam victim experience, as well as those who may have been secondary victims. This work focuses on understanding victimization through the science of victimology, including common psychological and behavioral responses. The purpose is to help victims and survivors understand why these crimes occurred, reduce shame and self-blame, strengthen recovery programs and victim opportunities, and lower the risk of future victimization.
At times, these discussions may sound uncomfortable, overwhelming, or may be mistaken for blame. They are not. Scam victims are never blamed. Our goal is to explain the mechanisms of deception and the human responses that scammers exploit, and the processes that occur after the scam ends, so victims can better understand what happened to them and why it felt convincing at the time, and what the path looks like going forward.
Articles that address the psychology, neurology, physiology, and other characteristics of scams and the victim experience recognize that all people share cognitive and emotional traits that can be manipulated under the right conditions. These characteristics are not flaws. They are normal human functions that criminals deliberately exploit. Victims typically have little awareness of these mechanisms while a scam is unfolding and a very limited ability to control them. Awareness often comes only after the harm has occurred.
By explaining these processes, these articles help victims make sense of their experiences, understand common post-scam reactions, and identify ways to protect themselves moving forward. This knowledge supports recovery by replacing confusion and self-blame with clarity, context, and self-compassion.
Additional educational material on these topics is available at ScamPsychology.org – ScamsNOW.com and other SCARS Institute websites.
Psychology Disclaimer:
All articles about psychology and the human brain on this website are for information & education only
The information provided in this article is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.
While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.
Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.
If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.
Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here to go to our ScamsNOW.com website.










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