How Scams Work: Understanding The Long Con
The Basic Mechanics Of A Relationship Scam
A SCARS Insight
What Is A Long Con?
Con is derived from “Confidence Trick”
A “Long Con” Or “Big Con” (Or Long Game) Is A Scam That Unfolds Over Several Days Or Weeks, Or Even Years.
It may involve one scammer or a team of fraudsters working together (a team), and even props ( such as fake documents), sets (online profiles), extras (extra fake actors), and carefully scripted lines.
It aims to rob the victim of huge sums of money or valuables, often by getting them to empty out banking accounts and borrow from family members.
This type of crime can be done using real identities, impersonation of real people, or fake identities. It varies by the type of crime and many times by the region where it is performed.
Examples of Long Cons
- Romance scams
- Lotto scams
- Product or property purchase scams
- Blackmail or sextortion scams
Short Cons
There are shorter cons or scams that also follow the model of a long con, such as:
- Jury duty or arrest scams
- IRS phone scams
- Grandparent scams
- Arrest threat phone scams
Phishing and Ransomware Attacks
Both of these can include elements of a con since both rely heavily on social engineering lures, but these are typically quick reflexive and automated attacks against individuals or organizations.
Relationship Scam
A long con is almost by definition a relationship scam, in that it requires a developing relationship between the scammer and the victim. The relationship not only enables the scam but provides the means to control the victim over time. Additionally, the relationship not only allows the scammer more control and ability to manipulate, but this is also a significant part of the trauma the comes to victims with the discovery of the scam.
Stages of the Long Con
In Confessions of a Confidence Man, Edward H. Smith lists the “six definite steps or stages of growth” of a confidence game. He notes that some steps may be omitted.
- FOUNDATION WORK – Preparations are made in advance of the scam, including using the team as required and studying the background knowledge needed for the role. This also includes collecting stolen photos. Purchasing the latest scripts and storylines. Looking at the analysis of successes and failures, to adapt for greater future success. It may also include online training courses. In select cases, such as with Sakawa and Yahoo Yahoo Boys – becoming involved in rituals to give them luck.
- APPROACH – the lures are laid out and the victim is approached or contacted. This can be a comment in an online game or a friend or connection request.
- BUILD-UP – The victim is given an opportunity to profit from participating in a scheme. The victim’s greed is encouraged, such that their rational judgment of the situation might be impaired. Or the scammer will focus on other desires, such as: attention, love & affection, to be valued, or the need to help someone else
- PAY-OFF OR CONVINCER – In romance scams, the scammer proves their attention and affection. In 419 style scams the victims (thinks) they received something of value. In other cases, it might be the threat of losing something of value. Sometimes, the victim receives a small payout as a demonstration of the scheme’s purported effectiveness – this is common in relationship-based investment scams. This may be a real amount of money or faked in some way. In a gambling con, the victim is allowed to win several small bets. In a stock market con, the victim is given fake dividends.
- THE “HURRAH” – A sudden manufactured crisis or change of events and forces the victim to act or make a decision immediately. This is the point at which the scam succeeds or fails. With a financial scam, the scammer may tell the victim that the “window of opportunity” to make a large investment in the scheme is about to suddenly close forever. Or, the scammer says they will have to go to jail or need immediate healthcare, or a thousand other scripted emergencies.
- THE IN-AND-IN – A conspirator (a scam team member who participates with the scammer but assumes the role of an interested bystander) puts an amount of money into the same scheme as the victim, to add an appearance of legitimacy. This can also be a fake government official, an attorney, etc. This can reassure the victim, and give the scammer greater control when the deal has been completed.
- CORROBORATION – In addition, some scams require a “corroboration” step, particularly those involving a fake, but purportedly “rare item” of “great value”. This usually includes the use of an accomplice (team) who plays the part of an uninvolved (initially skeptical) third party, who later confirms the claims made by the con man. This is not common in romance scams but frequently occurs with typical 419 Advance Fee Fraud schemes.
All of the above stages are critical moments where the scammer or fraudster or con artist can employ psychological manipulation to control the victim.
Vulnerability Factors
Confidence tricks and scams exploit typical human characteristics of needs & desires, such as: greed, dishonesty, vanity, opportunism, lust, compassion, credulity, irresponsibility, desperation, and naïvety.
As such, there is no consistent profile of a relationship scam victim; the common factor is simply that the victim relies on the good faith of the scammer.
Victims of investment scams tend to show an incautious level of greed and gullibility, and many scammers target the elderly and other people thought to be vulnerable, using various forms of scams.
Victims of romance scams tend to show a greater need for attention, affection, demonstration of worth and value, and simply being listened to.
Scammers Succeed In Inducing Judgment Errors
Mainly errors arising from imperfect information and cognitive biases. In popular culture and among professional scammers, the human vulnerabilities that they exploit are depicted as ‘dishonesty’, ‘greed’, and ‘gullibility’ of the marks. Dishonesty, often represented by the expression ‘you can’t cheat an honest man’, refers to the willingness of marks to participate in unlawful acts, such as rigged gambling and embezzlement. Greed, the desire to ‘get something for nothing, is a shorthand expression of victim’ beliefs that too-good-to-be-true gains are realistic. Gullibility reflects beliefs that marks are ‘suckers’ and ‘fools’ for entering into costly voluntary exchanges. Judicial opinions occasionally echo these sentiments.
However, we know that victims are far more complex than the typical stereotypes and that their motivations for connecting with a scammer are more than the simplistic desires.
Accomplices, team members, fellow scammers, also known as shills, help manipulate the victim into accepting the perpetrator’s plan. In a traditional confidence trick, the mark (victim) is led to believe that he will be able to win money or receive some benefits by doing some task. In romance scams, there are family members or other actors that come into the scam to further convince the victim of the benefits of continuing. The accomplices may pretend to be strangers who have benefited from performing similar tasks in the past, or business associates, professionals (lawyers or doctors), or family members (such as parents or children).
Summary
Scammers, fraudsters, or con men (or women) all follow certain models for how they conduct their scams. They specialize in certain types (usually) because of the complexity of their schemes and the amount of knowledge required to successfully execute them.
They do display a significant weakness though when they engage multiple victims. It is very difficult to maintain continuity between multiple victims without letting anything slip. However, when they do, they will employ additional amygdala hijacks and gaslighting to sweep it away.
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By the SCARS™ Editorial Team
Society of Citizens Against Relationship Scams Inc.
A Worldwide Crime Victims Assistance & Crime Prevention Nonprofit Organization Headquartered In Miami Florida USA & Monterrey NL Mexico, with Partners In More Than 60 Countries
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Table of Contents
- The Basic Mechanics Of A Relationship Scam
- A “Long Con” Or “Big Con” (Or Long Game) Is A Scam That Unfolds Over Several Days Or Weeks, Or Even Years.
- Short Cons
- Phishing and Ransomware Attacks
- Scammers Succeed In Inducing Judgment Errors
- PLEASE SHARE OUR ARTICLES WITH YOUR FRIENDS & FAMILY
- By the SCARS™ Editorial Team
Society of Citizens Against Relationship Scams Inc. - The Issue Of Race In Scam Reporting
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If you need to speak with someone now, you can dial 988 or find phone numbers for crisis hotlines all around the world here: www.opencounseling.com/suicide-hotlines
A Note About Labeling!
We often use the term ‘scam victim’ in our articles, but this is a convenience to help those searching for information in search engines like Google. It is just a convenience and has no deeper meaning. If you have come through such an experience, YOU are a Survivor! It was not your fault. You are not alone! Axios!
A Question of Trust
At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.
Statement About Victim Blaming
Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.
These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.
Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org
Psychology Disclaimer:
All articles about psychology and the human brain on this website are for information & education only
The information provided in this article is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.
While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.
Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.
If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.
Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here to go to our ScamsNOW.com website.










These steps were the outline of how my scam played out. It was a reminder to me that, at times, I could tell I communicating with different people, and that the criminals were communicating with others besides me. If details were forgotten they would assure me I was the “only one” and they must’ve been tired and had forgotten. Of course this gaslighting worked and I shook it off. This article is eye-opening, showing how much preparation is done, training, etc. No wonder they’re so successful.
This article helped me recover some memories that have been foggy. I always thought during my crime that there were times when I seemed to be “texting” with two different people. The one thing that was strictly maintained was the criminal’s insistence that they were the “celebrity” they claimed to be, absolutely no photos of the ‘celebrity” were allowed, nor could I share any photos of the “celebrity” with the “celebrity”. And no phone calls were allowed either. The criminal who played the loving “celebrity” had a different typing style than the one who played the “angry” celebrity. The angry “celebrity” had more misspelled words or dropped letters in their typing. The loving person texted with correct spelling and grammar. I believe I noticed a 3rd person during the time gift cards were purchased and sent. That identity was short in texting, and would be affectionate but not loving and would easily lose their temper if I resisted buying more gift cards. I would get to the store thinking that I was going to get one dollar amount of gift cards, while I was collecting the cards this 3rd person would try to cajole me into getting more, or going to another store or going further away. Then there was the 4th criminal – the one who was an text abuser, the language was awful, and sick. I would be accused of having sex with my attorney, or there were crude sexually based innuendos about certain body parts. That was the one I really didn’t like at all even though “they” were still impersonating the same “celebrity”.
Interesting article. I was not aware that a script was written out and purchased by the criminal to carry out the deceit.
This topic means a lot to me specially for my daughter. She’s been a victim of this Con game or shall I call it “vishing scam” where criminals (working in a group) called my daughter out of the blue, specially during her class (she work day time abd study night classes) the call was very urgent where she was under manipulation and control by this criminals, and in a snap of a finger she lost all her savings ( 2 accounts). The tactics that the group used was “credit card false amortization”
After the class my daughter went straight to the police station to report, but the criminals were too fast. The on duty police officer tried his best but the phone number used to call my daughter was already unreachable. They hit 3 birds in one shot. After a year of investigation the person whom the group used was not guilty, he provided medical certificate that during the time of the crime he was in the hospital. Three persons including my daughter reported the incident the same date and time, the same bank account of the person, but he was able to escape the crime, but police report said, that the said person had previous record and was guilty.
My daughter’s final comment was “lessons learned from an unexpected and abrupt incident) and she wasn’t alone being victims of those criminals.
And now she’s also sharing her experienced among her friends and she learned a lot of experienced related to other types of crime from friends, schoolmates and colleagues.
I definitely underestimated the ability of my scammer. They had a whole collection of tools to use that I was unaware were in play.
[CONTENT REMOVED DUE TO POLICY VIOLATION – HOSTILITY]