Last Updated on by SCARS Editorial Team

SCAMScam A Scam is a confidence trick - a crime -  is an attempt to defraud a person or group after first gaining their trust through deception. Scams or confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, irresponsibility, or greed and exploiting that. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men' - criminals) at the expense of their victims (the 'marks')". A scam is a crime even if no money was lost. HISTORY: 6 Years Ago – A Porn Star/Model Sues For $1.5 Billion, Says Her Picture Was Used In Fake Profiles

This Groundbreaking Case Would Have Corrected Much That Is Wrong In Today’s Dating And Social Media Websites

Unfortunately, the selection of the plaintiff was seriously flawed. The initial plaintiff was Yuliana Avalos and it was alleged that her husband actually sold her photos to African scammers. The result is that the case collapsed and could not recover from this revelation.

However, the foundation of the case seemed sound and can serve as a template should enterprising attorneys want to step up and take this on again – against dating sites or against social media companies.

In the original suit in 2014, our own Dr. McGuinness, SCARS Director was the expert witness for the plaintiff’s legal team. SCARSSCARS SCARS - Society of Citizens Against Relationship Scams Inc. A government registered crime victims' assistance & crime prevention nonprofit organization based in Miami, Florida, U.S.A. SCARS supports the victims of scams worldwide and through its partners in more than 60 countries around the world. Incorporated in 2015, its team has 30 years of continuous experience educating and supporting scam victims. Visit to learn more about SCARS. would be pleased to help with expertise in future cases like this.



2014 – Dating Website Operators Caught Turning A Blind Eye To Scammers And Fake Profiles

The following article, reprinted in the public interest provided courtesy of



A New York plaintiffs’ lawyer has filed a massive lawsuit accusing of knowingly approving hundreds, and possibly thousands, of fake profiles using pirated photos.

The lead plaintiff in the proposed class action is a mother and part-time model named Yuliana Avalos, who claims that her photo has been used in more than 200 fake profiles.

“Not a day goes by when someone doesn’t tell me that they saw my pictures posted on or another website,” Avalos said, in a written statement provided by her lawyer, Evan Spencer.

The allegedly bogus profiles on — and its niche dating sites like and — are often posted by fraudsters outside the U.S. with foreign ISP addresses, according to the lawsuit. From the lawsuit:

While defendants’ sites presumably provide a legitimate forum for American citizens in the 50 states to meet new people for dating, relationships, and marriage, the truth is that a large percentage of profiles on these sites are fraudulent profiles posted by con-artists or scammers from international locations for illegal purposes, usin