
SCARS Institute’s Encyclopedia of Scams™ Published Continuously for 25 Years

Pig Butchering Scams: What They Are and How to Avoid Them
Don’t trust that unexpected text or direct message from a stranger—it might be the first step in pig butchering scams.
These scams are so-named in reference to the practice of fattening a pig before slaughter, these scams often involve criminals contacting targets (prospective victims) seemingly at random, then gaining trust before ultimately manipulating their targets into phony investments and disappearing with the funds.
Pig butchering schemes often start with solicitations of modest investments intended to bolster your confidence. They usually involve some type of fake claim or falsified dashboard that shows assets exponentially growing, with the intent being to encourage larger and larger investments.
Such scams have grown dramatically in recent years, with individual investors sometimes losing hundreds of thousands of dollars.
Pig Butchering Scams now account for about 52% of all relationship scams (per SCARS Analytics).
Pig Butchering Scams: A Slow Build
Here’s how pig butchering scams investment schemes frequently work:
- A stranger will contact you out of the blue via text message, on social media or on a messaging application such as WhatsApp or WeChat and attempt to build rapport.
- They might provide an unusual explanation for why they’re contacting you, such as having found your name in their contacts list and often have online profiles that include fake but realistic-looking photos intended to pique your interest.
- They might also come across as wanting to develop a genuine friendship or romantic relationship.
Over the course of days, weeks, or even months, the fraudster will send you messages about personal, non-investment-related topics. They might try to foster trust by sending pictures, talking about activities—such as volunteering—to demonstrate good character, or sharing fictitious life details that mirror your own. They might claim to be a widow, a single parent, or even a member of the U.S. military living overseas, for example. In the process, the fraudster will also seek to obtain information that they can later use to manipulate you into surrendering your money.
Though these scams can present in different ways, inevitably the scammer will at some point steer the conversation toward investment-related topics, often asking whether you have an investment or crypto account.
Pig Butchering Scams: Sharpening the Knife
The goals for the next phase of the Pig Butchering Scams’ scheme are twofold:
- to create the perception that you’ll make money by following the bad actor’s instructions and to
- ensure that you have the ability to invest in the forthcoming scam
In one common scenario, for example, a fraudster might share that they have a connection at a reputable financial institution who gives lucrative investment advice and offer to share that advice with you. They might send screenshots of their alleged brokerage account to demonstrate investment gains from the connection’s prior stock picks. After you express a willingness to invest, the bad actor might ask you to verify that your brokerage account has the ability to trade in the relevant security, then provide additional instructions, including the company to invest in, the specific quantity to purchase and a specific price. They’ll typically claim that you need to place an order to buy the stock immediately and might also ask you to send a screenshot proving that you executed the trade.
In another common scenario, the bad actor will dangle riches supposedly made through trading cryptocurrency. After gaining your trust, they’ll encourage you to purchase or transfer cryptocurrency assets using a specific trading platform, which is likely to be fake and controlled by the scammer or their associates.
Other variations of these scams have the same goal: Entice you to put your money toward the “opportunity” they’ve shared.
It’s important to realize that, while you might be executing such trades in your own investment accounts and with your own funds, the fraudster might be manipulating your decision-making in these and other pig butchering scenarios.
Pig Butchering Scams: The Slaughter
Capitalizing on the relationship they’ve established with you, scammers will point to impressive gains from initial investments and urge you to deposit increasingly larger amounts. Once you do, however, the switch will flip, often leaving you facing devastating losses. The price of a stock that seemed poised to take off might rapidly plummet once the scammer’s market manipulation kicks into high gear. Or the new crypto platform you recently moved your assets into might suddenly become inaccessible.
If you confront the bad actor regarding the losses, they might express empathy and offer to help you recover your money, perhaps attempting to persuade you to invest in another stock. They might cite additional taxes and fees that you must pay before withdrawing your funds, especially if the investment scam involved crypto or other digital assets. And sometimes the bad actor will ghost you once the investment goes south.
Watch for the Pig Butchering Scams Warning Signs
To avoid becoming a victim of a pig butchering scams, watch for these red flags and know how to protect yourself:
- Unexpected contact: Never respond to unsolicited messages from unknown contacts, even about seemingly benign topics, especially via text message and on encrypted messaging applications. The same is true for social media, and contacts from within social games.
- Refusal to participate in video chats: If someone you’ve been messaging with consistently declines to interact face-to-face, they likely aren’t the person from the profile photo.
- Request for financial information: Don’t share any personal financial information with individuals you’ve never met in person. If a new virtual friend or romantic connection starts making financial inquiries, put the brakes on the relationship.
- Invitation to invest in specific financial products: Be wary of any unsolicited investment advice or tips, particularly from someone you’ve only spoken to online and even if they suggest you trade through your own account. Always question what a source has to gain from sharing tips with you and whether the transaction fits with your financial goals and investment strategy.
- Unknown or confusing investment opportunity: Carefully evaluate the product, as well as the person and/or company requesting your investment. Along with a basic search, try adding words like “scam” or “fraud” to see what results come up. Consider running recommendations by a third party or an investment professional who has no stake in the investment, and use the U.S. FINRA BrokerCheck to see if the promoter is a registered investment professional.
- Never take investment advice from someone you meet online: Especially from dating websites. Scammers are everywhere and on every platform, they cast their nets far and wide.
- Unfamiliar trading platforms: Do extensive research before moving any money, particularly in an emerging market like cryptocurrency, which has hundreds of exchanges and new avenues for trading continuing to evolve. Who controls the platform? What security measures are in place? How can you withdraw funds if needed? If you don’t know the answers to those questions, don’t put your assets there.
- Exaggerated claims and elevated emotions: Take a closer look at any investment that offers much higher than average returns or is touted as “guaranteed.” Fraudsters will also often use their knowledge about you to appeal to your emotions—something like, “Don’t you want to have money to send your kids to college?”
- Sense of urgency about an upcoming news announcement or share price increase: Remember that insider trading is illegal, and you should never trade in shares of a company on the basis of material, nonpublic information.
What Are Digital Assets
ESSENTIALS
- Digital assets cover a wide range of investments. A common characteristic is that they use distributed ledger technology (blockchain) to store, record, and validate transactions.
- There are many types of digital assets, including cryptocurrencies, non-fungible tokens (NFTs), stablecoins, and security tokens. In addition, investors can participate in coin and token offerings, issued by developers of digital currency to raise money.
- Investors can also gain exposure to digital assets through funds and individual publicly traded companies.
- Digital assets may present investment opportunities and might help you diversify, but they currently lack the robust regulatory protections and market oversight that investors have with stocks and bonds.
- Information about digital assets can come from many sources, some more reliable than others. Avoid investing based on tweets, other social media, or videos touting the latest coins or products.
- Avoid investing based on FOMO—the fear of missing out. In other words, do not be impulsive – sleep on it!
-/ 30 /-
What do you think about this?
Please share your thoughts in a comment below!
LEAVE A COMMENT?
Recent Comments
On Other Articles
- Arwyn Lautenschlager on Love Bombing And How Romance Scam Victims Are Forced To Feel: “I was love bombed to the point that I would do just about anything for the scammer(s). I was told…” Feb 11, 14:24
- on Dani Daniels (Kira Lee Orsag): Another Scammer’s Favorite: “You provide a valuable service! I wish more people knew about it!” Feb 10, 15:05
- on Danielle Delaunay/Danielle Genevieve – Stolen Identity/Stolen Photos – Impersonation Victim UPDATED 2024: “We highly recommend that you simply turn away form the scam and scammers, and focus on the development of a…” Feb 4, 19:47
- on The Art Of Deception: The Fundamental Principals Of Successful Deceptions – 2024: “I experienced many of the deceptive tactics that romance scammers use. I was told various stories of hardship and why…” Feb 4, 15:27
- on Danielle Delaunay/Danielle Genevieve – Stolen Identity/Stolen Photos – Impersonation Victim UPDATED 2024: “Yes, I’m in that exact situation also. “Danielle” has seriously scammed me for 3 years now. “She” (he) doesn’t know…” Feb 4, 14:58
- on An Essay on Justice and Money Recovery – 2026: “you are so right I accidentally clicked on online justice I signed an agreement for 12k upfront but cd only…” Feb 3, 08:16
- on The SCARS Institute Top 50 Celebrity Impersonation Scams – 2025: “Quora has had visits from scammers pretending to be Keanu Reeves and Paul McCartney in 2025 and 2026.” Jan 27, 17:45
- on Scam Victims Should Limit Their Exposure To Scam News & Scammer Photos: “I used to look at scammers photos all the time; however, I don’t feel the need to do it anymore.…” Jan 26, 23:19
- on After A Scam, No One Can Tell You How You Will React: “This article was very informative, my scams happened 5 years ago; however, l do remember several of those emotions and/or…” Jan 23, 17:17
- on Situational Awareness and How Trauma Makes Scam Victims Less Safe – 2024: “I need to be more observant and I am practicing situational awareness. I’m saving this article to remind me of…” Jan 21, 22:55
ARTICLE META
Important Information for New Scam Victims
- Please visit www.ScamVictimsSupport.org – a SCARS Website for New Scam Victims & Sextortion Victims
- Enroll in FREE SCARS Scam Survivor’s School now at www.SCARSeducation.org
- Please visit www.ScamPsychology.org – to more fully understand the psychological concepts involved in scams and scam victim recovery
If you are looking for local trauma counselors please visit counseling.AgainstScams.org or join SCARS for our counseling/therapy benefit: membership.AgainstScams.org
If you need to speak with someone now, you can dial 988 or find phone numbers for crisis hotlines all around the world here: www.opencounseling.com/suicide-hotlines
A Note About Labeling!
We often use the term ‘scam victim’ in our articles, but this is a convenience to help those searching for information in search engines like Google. It is just a convenience and has no deeper meaning. If you have come through such an experience, YOU are a Survivor! It was not your fault. You are not alone! Axios!
A Question of Trust
At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.
Statement About Victim Blaming
SCARS Institute articles examine different aspects of the scam victim experience, as well as those who may have been secondary victims. This work focuses on understanding victimization through the science of victimology, including common psychological and behavioral responses. The purpose is to help victims and survivors understand why these crimes occurred, reduce shame and self-blame, strengthen recovery programs and victim opportunities, and lower the risk of future victimization.
At times, these discussions may sound uncomfortable, overwhelming, or may be mistaken for blame. They are not. Scam victims are never blamed. Our goal is to explain the mechanisms of deception and the human responses that scammers exploit, and the processes that occur after the scam ends, so victims can better understand what happened to them and why it felt convincing at the time, and what the path looks like going forward.
Articles that address the psychology, neurology, physiology, and other characteristics of scams and the victim experience recognize that all people share cognitive and emotional traits that can be manipulated under the right conditions. These characteristics are not flaws. They are normal human functions that criminals deliberately exploit. Victims typically have little awareness of these mechanisms while a scam is unfolding and a very limited ability to control them. Awareness often comes only after the harm has occurred.
By explaining these processes, these articles help victims make sense of their experiences, understand common post-scam reactions, and identify ways to protect themselves moving forward. This knowledge supports recovery by replacing confusion and self-blame with clarity, context, and self-compassion.
Additional educational material on these topics is available at ScamPsychology.org – ScamsNOW.com and other SCARS Institute websites.
Psychology Disclaimer:
All articles about psychology and the human brain on this website are for information & education only
The information provided in this article is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.
While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.
Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.
If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.
Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here to go to our ScamsNOW.com website.
![How To Avoid Pig Butchering Scams [VIDEO] 2022 Romance Investment Scams 2 Sha Zhu Pan 殺主盤 Romance Investment Pig Butchering Scams - a SCARS Series on RomanceScamsnOW.com](https://romancescamsnow.com/wp-content/uploads/2022/03/2022-Romance-Investment-Scams-2.png)
![How To Avoid Pig Butchering Scams [VIDEO] Money Recovery Series 1 Money Recovery - Series on Romance ScamsNOW.com](https://romancescamsnow.com/wp-content/uploads/2022/12/Money-Recovery-Series-1.png)
![How To Avoid Pig Butchering Scams [VIDEO] come and join 2 SCARS Institute Scam Survivor's Community portal banner](https://romancescamsnow.com/wp-content/uploads/2025/12/come-and-join-2.png)
![How To Avoid Pig Butchering Scams [VIDEO] SCARS CDN REPORT SCAMEMRS HERE e1697414569935 SCARS-CDN-REPORT-SCAMEMRS-HERE](https://romancescamsnow.com/wp-content/uploads/2018/12/SCARS-CDN-REPORT-SCAMEMRS-HERE-e1697414569935.png?_t=1697414571)
![How To Avoid Pig Butchering Scams [VIDEO] NavyLogo@4x 81 U.S. & Canada Suicide Lifeline 988](https://romancescamsnow.com/wp-content/uploads/2023/06/NavyLogo@4x-81.png)

![How To Avoid Pig Butchering Scams [VIDEO] niprc1.png1 150x1501 11 How To Avoid Pig Butchering Scams [VIDEO] niprc1.png1 150x1501 11](https://scamsnow.com/wp-content/uploads/2025/04/niprc1.png1_-150x1501-11.webp)
Thank you for your comment. You may receive an email to follow up. We never share your data with marketers.