
Dead Internet Theory – An Urban Legend
Online Scams and the Dead Internet Theory: How Automation Fuels Distrust in the Digital World
Urban Legends – A SCARS Institute Insight
Author:
• Tim McGuinness, Ph.D., DFin, MCPO, MAnth – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.
See Author Biographies Below
Article Abstract
The dead internet theory claims that much of the web is synthetic and fake, and online scams show why that idea feels persuasive: large networks of fake profiles, scripted conversations, and automated campaigns create a steady flow of interactions that look human while serving manipulation. Victims experience this as betrayal trauma that undermines confidence in people and in platforms, turning isolated encounters into a broader sense that the digital world is hollow. While the theory overreaches, automation in scams is real, and it fuels distrust by replacing authenticity with engineered engagement. Recovery rests on balance: recognizing fakery without assuming the internet is dead, rebuilding digital literacy, and reconnecting with verified communities so participation becomes safer and more human again.

Online Scams and the Dead Internet Theory: How Automation Fuels Distrust in the Digital World
What is the Dead Internet Theory?
The dead internet theory (sometimes called the dead internet conspiracy theory) is an online conspiracy idea that claims most of the internet is no longer created or maintained by real humans. According to this theory, since about 2016 or 2017, the majority of online content, social media posts, comments, videos, and even news articles has been generated by artificial intelligence, bots, or automated systems rather than people.
Supporters of the theory argue that the internet now feels repetitive, shallow, or strangely artificial. They believe that human voices have been drowned out by bot-driven chatter, manipulated algorithms, and corporate or government influence. Some extend the theory further, claiming that AI-generated content is deliberately used to shape public opinion, suppress dissent, or distract society.
Critics point out that there is no real evidence supporting this claim. What the theory reflects more likely is the rise of spam bots, clickbait farms, algorithm-driven recommendation systems, and the explosion of repetitive, low-quality content online. These factors can make the internet feel less authentic and more corporate, but that is different from saying the internet is “dead.”
In short, the dead internet conspiracy theory is a way some people explain why the online world feels increasingly artificial, shallow, and manipulated, even though the truth is more about economics, platform design, and the rise of automation rather than a total replacement of human activity.
Do you want me to also create a glossary of terms connected to this conspiracy theory (like “bots,” “algorithmic content,” “click farms”), in the same structured way I’ve done for your other projects?
How Does it Relate to Online Scams?
The dead internet conspiracy theory suggests that most online activity is no longer human. It argues that bots, artificial intelligence, and automated systems now generate the majority of what people see on the web. Though there is little evidence that human presence online has vanished, the rise of scams, bots, and manipulation has made the theory feel believable to many.
Scams reveal how much of the internet is already polluted with synthetic content. Millions of fake profiles, scripted conversations, and automated campaigns target individuals every day. For victims of online fraud, the experience of being deceived by someone who may not even be real closely mirrors the claims of the dead internet theory. Both highlight a sense of erosion in digital trust and a fear that authentic human interaction is being replaced by manipulation.
Understanding how scams fit into this theory helps explain why so many people find the dead internet idea appealing, even without hard evidence. Scams offer visible proof of widespread fakery, and they show how automated systems now dominate parts of the online world.
The Dead Internet Theory in Context
The dead internet theory claims that sometime in the mid-2010s, most online content stopped being human-made. According to this view, social media posts, news articles, and even comments are largely produced by artificial intelligence or bots. Proponents suggest that corporations or governments may control these systems to shape public opinion, keep people distracted, or suppress dissent.
Critics of this conspiracy theory argue that the theory exaggerates. What has truly changed is the scale of automation. Spam bots, click farms, algorithm-driven feeds, and low-quality content farms have multiplied. Combined with artificial intelligence tools, these trends create an internet that often feels repetitive, shallow, or eerily artificial.
The conspiracy thrives because it captures a real emotional truth: the internet no longer feels as personal or human as it once did. Online scams, with their endless fake profiles and scripted manipulation, provide a concrete example of this shift.
The Role of Bots and Automation in Scams
Automation sits at the center of modern online scams. Scammers combine scripts, account factories, and scheduling tools to operate large networks of synthetic personas across multiple platforms. These systems copy images, recycle text, and time outreach to simulate a constant human presence. At the front end, victims encounter profiles that pass a quick glance, conversations that follow polished templates, and campaigns that arrive in volume. At the back end, software rotates identities, tracks responses, and scales the most effective lines. The result is standardized deception delivered at speed and at low cost. As automation expands reach and consistency, the boundary between human contact and programmed manipulation becomes hard to see, which prepares the ground for the patterns described in the subsections that follow.
Fake Profiles as Everyday Reality
Scams rely heavily on automation. A romance scammer, for example, may use hundreds or thousands of fake social media accounts, many run by scripts that copy photos, post random updates, and send friend requests. These accounts are designed to look human at first glance, but often lack depth when examined closely.
For someone encountering these accounts, the sense grows that much of the internet is hollow. It seems filled with shells pretending to be people, exactly the kind of experience the dead internet theory describes.
Scripted Conversations
Scammers use pre-written scripts when communicating with victims. These scripts include phrases like “I feel so connected to you already” or “We will build a beautiful life together” that repeat across countless interactions. Victims sometimes notice how mechanical or overly polished the words seem.
The lack of genuine spontaneity makes the scam feel robotic. Even when a human is typing the messages, the conversation still resembles machine-generated text. This reinforces the perception that online interactions are no longer authentic.
Mass Campaigns and Targeting
Scammers rarely target one person at a time. Instead, they launch mass campaigns, sending thousands (millions?) of identical emails or messages at once. Software helps them automate friend requests, schedule posts, and manage hundreds of conversations simultaneously.
This industrial scale of manipulation blurs the line between human and machine. For victims, it can feel as if the internet itself is conspiring against them, echoing the spirit of the dead internet theory.
The Uncanny Quality of Online Scams
Scams often feel “almost human but not quite right.” Victims describe the tone as slightly off, the timing of responses as suspicious, or the emotional intensity as exaggerated. This uncanny quality mirrors the theory’s claim that most online interactions are artificial.
When someone realizes that a relationship or conversation they trusted was built on lies, the shock creates lasting distrust. It is not simply a matter of losing money; it is the collapse of confidence in the reality of online connections. After such an experience, the dead internet theory resonates because it gives language to that sense of artificiality.
Manipulation Over Authenticity
The dead internet theory suggests that the web has shifted away from human conversation into a system of manipulation. Scams illustrate this perfectly. The purpose of a scammer’s presence online is not to connect but to exploit. Every message, photo, and interaction is designed to manipulate emotions and extract resources.
For victims, this discovery is devastating. What seemed to be an authentic connection reveals itself as a script, a tool, or a mask. This replacement of authenticity with manipulation reflects the very dynamic that makes the dead internet theory persuasive.
The Collapse of Digital Trust
Digital trust weakens, first in personal exchanges and then in the systems that host them. Once deception is exposed, the default assumption of authenticity gives way to vigilance. Recycled photos, thin profiles, and canned replies begin to feel ordinary, and the signal of a genuine person is hard to separate from synthetic noise. At the same time, slow or uneven platform responses and visible gaps in moderation suggest that protection is unreliable. Together, these experiences turn isolated misconduct into a perceived pattern. What once felt like an open social space starts to resemble a staged environment, preparing the ground for two parallel losses of confidence: in individual encounters and in the platforms themselves.
Trust Shattered by Scams
Scam victims often describe a lasting suspicion of the internet after betrayal. Every new message feels suspect, every new profile potentially fake. The trauma of betrayal shifts perception, making it hard to believe in genuine connection.
This collapse of trust fits the dead internet narrative. If the people you met online were not real, perhaps most of the internet is not real either. The leap from personal betrayal to global suspicion is easy to make when so much online activity already appears hollow.
Trust in Platforms Eroded
Scams also highlight the failure of platforms to protect users. Fake accounts, phishing attempts, and fraudulent ads spread widely despite security measures. Victims often feel abandoned by the very systems they trusted.
When platforms allow fake activity to flourish, they reinforce the belief that much of the online world is synthetic. The dead internet theory grows stronger in this vacuum of trust.
How Scams Feed the Theory
Scams translate an abstract suspicion into lived experience by flooding everyday spaces with synthetic interaction at scale. Coordinated fake profiles, templated dialogue, and mass outreach turn feeds and inboxes into arenas where manipulation looks routine and human presence feels uncertain. As victims witness how easily false identities create engagement and momentum, the boundary between authentic participation and manufactured traffic becomes blurry. Platform responses often trail behind evolving tactics, which deepens the sense that automation drives what people see. Each encounter with deception lowers baseline trust and primes audiences to accept broader claims that the internet itself has become hollow.
A Personal Example of Fakery
Unlike abstract discussions about bots or algorithms, scams provide tangible proof that much online activity is fake. A victim who discovers that thousands of photos, conversations, and promises were all part of a scam does not need convincing that online life is artificial. Their experience confirms it.
Amplifying Distrust
The trauma of being scammed makes people more vulnerable to conspiracy thinking. When betrayal shows them that appearances can never be trusted, they may become more open to believing that the entire internet is a façade. Scams amplify distrust in ways that feed directly into the dead internet worldview.
Real Automation Behind the Scenes
While the theory itself overstates its case, scams genuinely do rely on automation. Bots create fake engagement, scripts drive conversations, and AI tools increasingly assist scammers in producing realistic content. These realities blur the line between conspiracy and truth, making the theory harder to dismiss outright.
Psychological Impact on Victims
Scam victims experience betrayal trauma that unsettles identity, memory, and trust. The realization that an online connection was fabricated often brings humiliation, self-blame, anger, and grief in rapid succession. Sleep disruption, intrusive recollections, and hypervigilance are common as the nervous system keeps searching for threat. Attention narrows to cues of deception, and ordinary glitches online begin to feel like evidence of a larger pattern. When this state combines with constant exposure to bots, recycled profiles, and scripted messages, the digital world starts to feel hollow and unreal.
This disorientation can lead to withdrawal from platforms, avoidance of new relationships, or compulsive checking that never restores certainty. Some victims move toward rigid explanations that promise clarity. Conspiracy narratives supply a totalizing answer that matches the felt unreality of the scam. The dead internet theory offers a simple frame that fits lived experience by asserting that most online interaction is synthetic. Adoption of that frame is not irrational; it is an effort to reduce ambiguity and regain a sense of control. Recovery involves rebuilding calibrated trust, learning to evaluate signals without catastrophizing, and reconnecting with verified communities so that digital life becomes comprehensible again.
Rebuilding Trust and Tolerance
The challenge after betrayal trauma is not only healing emotionally but also rebuilding a balanced understanding of the internet. It is true that scams, bots, and low-quality content pollute the web. It is also true that millions of real people continue to connect, create, and communicate online every day.
For victims, recovery includes learning to hold both truths: the internet contains manipulation and fakery, yet it still holds genuine human voices. Building digital literacy, practicing critical awareness, and connecting with verified communities can restore confidence without falling into total distrust.
Rebuilding tolerance for online engagement is part of reclaiming autonomy. By learning to distinguish manipulation from authenticity, victims can move beyond conspiracy and return to healthier participation.
Conclusion
The dead internet conspiracy theory claims that most of what people see online is no longer real. While this theory overreaches, the rise of scams makes it feel plausible. Scammers use bots, scripts, and automation to flood the web with fake profiles, scripted conversations, and mass campaigns. Victims experience these interactions as eerily artificial, reinforcing the sense that authenticity has been replaced by manipulation.
Both scams and the dead internet theory highlight the collapse of digital trust. Victims learn firsthand that not everything online is genuine. This reality makes conspiracy explanations attractive, even when the truth is more complex. The widespread use of automation in scams demonstrates that the internet can feel hollow without being entirely fake.
The task for victims is to reclaim balance. Recognizing that fakery exists without assuming the internet is dead helps restore trust and resilience. Scams reveal the darker side of digital life, but they also point toward the importance of vigilance, awareness, and careful connection. By facing the reality of manipulation while still seeking authentic voices, victims can heal from betrayal and learn to navigate the online world with renewed strength.
Glossary
- Algorithmic Amplification — The process by which platform algorithms prioritize and spread certain content, often boosting repetitive or low-quality material that mimics human engagement.
- Astroturfing — Coordinated campaigns that present themselves as grassroots opinion while being organized by hidden groups to simulate public consensus.
- Automation — The use of software, scripts, or artificial intelligence to generate content, send messages, or manage accounts at scale with minimal human effort.
- Behavioral Scripts — Prewritten conversational lines used by scammers to keep interactions consistent, such as “I feel so connected to you already,” which makes exchanges feel mechanical.
- Bot — An automated account or program that performs online actions like posting, liking, or messaging without direct human input.
- Botnet — A network of coordinated bots controlled from a central system to distribute spam, scams, or synthetic engagement across platforms.
- CAPTCHA — A challenge test designed to separate humans from bots by asking users to complete tasks that are difficult for automation.
- Click Farm — A service that pays workers or uses scripts to generate fake likes, follows, or views, inflating the apparent popularity of accounts or content.
- Content Farm — An operation that mass-produces low-effort articles, posts, or videos to capture traffic and ad revenue, contributing to a sense of online artificiality.
- Deepfake — Media created or altered with AI to convincingly imitate a real person’s face or voice, used to deceive or manipulate.
- Dead Internet Theory — The conspiracy idea claiming that most online content is now produced by bots or AI rather than real people, leading to a perception of an internet that feels hollow.
- Digital Literacy — The set of skills needed to judge the authenticity of online information, identify red flags, and make safer choices in digital spaces.
- Digital Trust — The confidence users place in the authenticity of people, content, and platforms; it erodes when scams, bots, and fake profiles dominate.
- Disinformation — False or misleading content spread intentionally to manipulate opinion or behavior, often aided by automated distribution.
- Engagement Bait — Posts crafted to provoke quick reactions or clicks rather than meaningful interaction, commonly used to game platform algorithms.
- Fake Profile — An account built with stolen or fabricated photos and details to impersonate a real person or to invent a new identity for exploitation.
- Impersonation — The act of posing as a trusted person, brand, or authority to gain credibility and deceive targets, frequently used in scams.
- Industrialized Manipulation — Large-scale, systematized deception campaigns that use automation, scripts, and data tools to reach vast audiences efficiently.
- Low-Signal Content — Posts or pages that provide little genuine value but flood feeds through volume, repetition, or automated scheduling.
- Mass Messaging — Automated or semi-automated distribution of identical or near-identical messages to thousands of targets to find vulnerable recipients.
- Phishing — Deceptive messages designed to trick users into revealing credentials, personal data, or financial details, often through convincing replicas of real sites.
- Pig-Butchering Scam — A long-con investment fraud that “fattens” the victim with staged gains before a large cash-out by the criminals.
- Platform Moderation — The policies and tools platforms use to detect and remove bots, fake accounts, and harmful content, often lagging behind evolving tactics.
- Profile Recycling — Reuse of abandoned or previously banned account identities, photos, and bios to quickly rebuild fake personas.
- Romance Scam — A deception that uses a fabricated relationship and emotional grooming to extract money, access, or favors from a target.
- Scripted Conversation — An interaction guided by fixed lines and timing, which creates an “almost human but not quite right” feeling for the recipient.
- Signal-to-Noise Ratio — The balance between meaningful human content and repetitive or automated clutter; a lower ratio makes the internet feel less authentic.
- Sockpuppet Account — A fake identity controlled by a person or group to create the illusion of independent support or to evade accountability.
- Social Engineering — Psychological manipulation that exploits trust, emotion, or authority to push targets toward harmful actions.
- Synthetic Engagement — Artificial likes, shares, comments, or views produced by bots, scripts, or paid services to simulate popularity.
- Trust Collapse — A state in which repeated exposure to fake content and scams leads users to doubt the authenticity of almost everything online.
- Two-Factor Authentication — An account protection method that requires a second verification step, reducing the impact of credential theft from phishing.
- Uncanny Valley — The uneasy reaction people feel to interactions or media that appear human but are slightly off, often noticed in scam chats or AI outputs.
- Verification — Methods used to confirm that a person or organization is real, including platform badges, cross-checks, and offline validation of identity.
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Table of Contents
- Online Scams and the Dead Internet Theory: How Automation Fuels Distrust in the Digital World
- Online Scams and the Dead Internet Theory: How Automation Fuels Distrust in the Digital World
- What is the Dead Internet Theory?
- How Does it Relate to Online Scams?
- The Dead Internet Theory in Context
- The Role of Bots and Automation in Scams
- The Collapse of Digital Trust
- How Scams Feed the Theory
- Psychological Impact on Victims
- Rebuilding Trust and Tolerance
- Conclusion
- Glossary
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- Please visit www.ScamVictimsSupport.org – a SCARS Website for New Scam Victims & Sextortion Victims
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If you need to speak with someone now, you can dial 988 or find phone numbers for crisis hotlines all around the world here: www.opencounseling.com/suicide-hotlines
A Note About Labeling!
We often use the term ‘scam victim’ in our articles, but this is a convenience to help those searching for information in search engines like Google. It is just a convenience and has no deeper meaning. If you have come through such an experience, YOU are a Survivor! It was not your fault. You are not alone! Axios!
A Question of Trust
At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.
Statement About Victim Blaming
Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.
These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.
Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org
Psychology Disclaimer:
All articles about psychology and the human brain on this website are for information & education only
The information provided in this article is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.
While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.
Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.
If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.
Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here to go to our ScamsNOW.com website.










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