SCARS Institute Scam Survivor's Community portal banner
SCARS Institute's Encyclopedia of Scams™ RomanceScamsNOW.com Published Continuously for 25 Years

SCARS Institute’s Encyclopedia of Scams™ Published Continuously for 25 Years

SCARS Institute - 12 Years of Service to Scam Victims/Survivors

Scammer Lures Used To Exploit Your Needs

Methods Scammers Use That Exploit Your Vulnerabilities

Psychology of Scams – A SCARS Insight

Scammers Use And Exploit Victim Needs To Lure Victims In And Control Them

Scammer Lures: Decoding Our Obsession With Needs And Greed

Karl Marx famously said humans are “creatures of need.” But as even this remark suggests, we’ve always been “creatures of want.”

“I’m not needy. I’m wanty.”

Scam victims need to understand how their needs can be exploited and used to lure them into the scam. These are some of the more basic scammer lures they use.

Understanding them can help you both understand what happened to you but also how to avoid scams in the future.

Where Did Our Obsession With Needs And Need Fulfillment Begin?

The most visible resource for this is Maslow’s Hierarchy of Needs. This eminent psychologist proposed that humans are not nearly as transparent in their motivations as the word “need” suggests. We are not driven purely by necessities. Instead, Maslow delved into our collective psyches and unearthed different kinds of needs.

Perhaps Maslow’s limitation — and therefore of those who adopt his framework — is the sweeping label of “needs” he gives to the higher-order life drivers. More appropriately, these are desires. Or, as we could call them, greeds. We use the words greed, desire, and want interchangeably to signal that consumption is no longer driven by necessity.

The Key Point Is That Needs Are Finite, And We Have Long Moved On From Satisfying Them. Greeds, On The Other Hand, Are Infinite

Consider that physiological “needs” are as basic as breathing. However, we no longer merely “need” to breathe to live. We want air purifiers, humidifiers, dehumidifiers, air conditioners, air fresheners, and nonpolluting vehicles. We want rejuvenating areas that satisfy our craving for space that doesn’t cramp us physically or psychologically. Spas are as much a solution for better breathing as they are for better being.

Shoes were originally created in response to a safety “need,” to protect feet from dust, grime, and harm from protruding objects on the ground. We only needed one pair, until they wore out then we needed another. Today, we desire shoes to match our clothes, our occasions, our personalities, and our social milieu. The biggest clue to where the future lies though is still in the plaintive cry of “I need new shoes!” we continue to hear from people.

Our sustenance needs food. But we crave a lot more from food than mere hunger satisfaction. We want to satisfy our desires for gluttony, for things gourmet, for comfort (“just like mom’s cooking”,) bragging rights (“you haven’t eaten at Salt Water Café yet? Where do you live?”,) achievement (“you haven’t arrived until you get the corner table at Bungalow 9”,) and so much more. For protection from the elements, we need shelter. But we want a lot more from the place we live in: elegance, attitude, vibrancy, the right vista, the right address, the right neighbors, the right amenities, the right schools in the neighborhood, the right conveniences, and the social signals that emanate from having all of the preceding.

It is obvious that needs have given way to desires. The hidden truth is that we are all also well on our way to turning desires into needs. Or at least in articulating our desires as our needs.

A new perspective thus emerges of what drives consumption, and in fact, human behavior. The second, deeper meaning is this: Needs define a category (eg food, hunger satisfaction), but desires define societal segments (eg victims, connoisseurs, social butterflies, achievers). Distinct segments desire different inputs and outcomes. And we gravitate toward them instinctively. But criminals use them to exploit us all – they become the scammer lures that enable the scam.

Consider a 21st-century category such as social networking

Social networking serves the need of people to connect with one another. Some people gather on Twitter, friends and family often prefer Facebook, relationship seekers go to dating websites & apps, entertainment seekers throng YouTube, geo-proximate people congregate on FourSquare, the visual stimulus enthusiast community hangs out on Instagram and Pinterest, and so on.

In simpler times, needs were much simpler. Today’s consumers, however, follow a more complex pattern of behavior. Abundant supply and choice in the marketplace signal the primacy of want (or desire or greed) in driving consumption.

So Why Are We Talking About This?

Because this is a driver of part of your vulnerability to scams, fraud, and deception we need you to understand how it plays into vulnerability and becomes a scammer lure. It is a tool that serves as scammer lures that pulls victims into the scam

However, the criminals’ success lies not just in catering to a victim’s wants. That is merely the first step. Lasting success comes from turning that want, that greed into a need over and over again throughout the life of the crime. Basic human nature, even in times of prosperity, tends to be predictably rational (or irrational, actually) in more easily justifying need fulfillment over greed fulfillment for fear of being judged by society as wanton creatures. The elusive formula, then, is to (a) go beyond need, (b) cater to greed, and (c) convert greed to need, in order to create enduring victims.

The bottom line is this. In seeking such desires, people turn to places (in the real world and online) where they think they will find it — as much for desire fulfillment as for choice, experience, and kinship with others who have sought fulfillment of the same desires. Then this becomes the way thatHow did we come to this?

Why did we explore this? Because this is part of what led you into the scam – this is a primary lure mechanism, and the scammers use this helps maintain passivity during the scam. In other words, this is an initial vulnerability and then exploited becomes part of the control mechanisms.

How Does This Apply To Different Scars?

The following will help you understand how needs set you up for failure and served as lures that scammers use to pull you in.

  • Romance scams – the need in this case is the need for a relationship. Even if the victim did not want a relationship there was a need for human connection – someone to talk to and who would listen.
  • Pig Butchering Scams – these begin in much the same way as a romance scam with basically the same need, but instead of carrying through on the full level of manipulation, the scam flips the need to a different type of greed. Why do people invest? They want what more money brings – so instead of heavy manipulation, this need drives the scam through to the end.
  • Lotto Scams – this is a simpler kind of need or greed, the desire for a boatload of money, not at investment levels, but money falling from the sky levels.
  • Phone Scams – most phone scams are based upon a desire for safety – they are fear-based – someone or something is in trouble and the person on the phone can fix it and take away the fear.
  • Phishing Scams – these are the outliers, there is really no specific desire per se. The message can define the desire, but often it is just poor impulse control that results in these.

In essence, these are the desires, needs, greeds, that scammers use to lure you in. But once lured in, they own you until the scam ends or they make a functional mistake during their execution of the crime.

But You Felt It Was Not Right?

Keep in mind that victims often sense things during the scam. We don’t disagree with that, but we do not believe it is what victims believe they are.

  • In a romance scam, it is also an abusive relationship. So victims sensed the abusive aspects of it without being aware of the crime.
  • In the case of investment scams, it is often the case that the victim will have doubts about the amount of money they are investing – a kind of advance remorse or doubts – not about the crime being committed, but just about the investment risk itself.

Summary

It is very important to eventually deconstruct the scam into its relevant parts so that you can understand why it happened, what the initial mistake was, and why you are not to blame.

Your biases and coping mechanism will tell you it was different than this, but when you have the ability to think this through you will come to accept it.

In the meantime, accept that you are the victim of well-trained professional criminals and you were neither prepared nor skilled enough to avoid the scam.

There is no shame or blame in that!

Scam Victims - Scammer Lures - Maslow's Table Of Needs

Always Report All Scams – Anywhere In The World To:

Go to reporting.AgainstScams.org to learn how

U.S. FTC at https://reportfraud.ftc.gov/#/?orgcode=SCARS and SCARS at www.Anyscams.com
Visit reporting.AgainstScams.org to learn more!

-/ 30 /-

What do you think about this?
Please share your thoughts in a comment below!

Article Rating

4.5
(2)

Table of Contents

ARTICLE CATEGORIES

Rapid Report Scammers

SCARS-CDN-REPORT-SCAMEMRS-HERE

Visit SCARS www.Anyscam.com

Quick Reporting

  • Valid Emails Only

  • This field is hidden when viewing the form
    Valid Phone Numbers Only

Subscribe & New Item Updates

In the U.S. & Canada

U.S. & Canada Suicide Lifeline 988

U.S. & Canada Suicide Lifeline 988

RATE THIS ARTICLE?

How useful was this post?

Click on a star to rate it!

Average rating 4.5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

LEAVE A COMMENT?

  1. Scammer Lures Used To Exploit Your Needs 1a1e6b199cab6a8cf80a1722ddf38bd05cc5c9d319cdac92d127b7a8edd2601e?s=54&d=identicon&r=g
    Lynn April 21, 2025 at 2:12 pm - Reply

    Appreciate all these definitions and explanations. They will help me to recognize future targeting attempts.

  2. Scammer Lures Used To Exploit Your Needs 27e45bd7baaec410d062ae35ef3133b13d200dfa137aef971ba61ecb5d576eef?s=54&d=identicon&r=g
    Wendy Guiher February 13, 2025 at 8:30 pm - Reply

    This is an integral part of my scam I’ve been trying to figure out. I was part of a romance scam. The scammer impersonated a celebrity I really wanted to meet. It was a big jump from just wanting to meet to being in love. But that is what happened. I figured out today with the help of my therapist that along with wanting to meet the celebrity I wanted a connection. Just someone who valued me. In my life I am a caregiver, most everything that I do is done to care for others in my family. My husband while being a good husband often is busy with his never ending “to do list” that he creates himself, or he’s at work or he’s helping someone out. I feel like I am at the end of his list. I wanted to be appreciated just for being me, not what I do. I am approaching a milestone birthday. I wasn’t feeling feminine and I was being addressed as Sir at work helping customers. I don’t look much like a man but it was happening. Then I got a medical diagnosis that rocked my world. On top of everything else I was feeling vulnerable, depressed and out of options. I just needed to hear someone say with compassion “I understand…”

  3. Scammer Lures Used To Exploit Your Needs 024379de111d1bfe8aa65d3f384ed3fec90962b7b26001c3a2be44c412908228?s=54&d=identicon&r=g
    Roz February 8, 2025 at 8:10 pm - Reply

    I was a victim of a pig butchering scam. When my scammer first introduced cryptocurrency, I shut it down right away and refused to discuss it any further. After my divorce, I cleaned up a lot of debt accumulated by my ex and I was finally in a comfortable place financially and had a good financial plan moving forward. My scammer didn’t discuss it for a while and started to focus more on building the trust and romance. They later brought it up again and I finally agreed to at least allow them to educate me. Even though I wasn’t in need of more money, the idea sounded nice. They also painted this dream of living a comfortable extravagant life together, which would have been a nice change from my previous marriage where I was drowning in debt. I knew it all sounded too good to be true. But it was something I really wanted so I chose to believe it.

  4. Scammer Lures Used To Exploit Your Needs f65e15f7f519d3754fd96b51cff6658b8b0e2c993086a564c311536f74fe3e10?s=54&d=identicon&r=g
    Taci Fernuik January 1, 2025 at 4:49 pm - Reply

    The formula of behavior that drives wants, needs and greed in consumption spoke to me so loudly. Scammers use this to (a) go beyond need, (b) cater to greed, and (c) convert greed to need in order to create enduring victims. That is why I was scammed for so many years. Bless my naive little heart!

  5. Scammer Lures Used To Exploit Your Needs 63582558ce0ccf1c5f303d28de6b3f3fbf2d97650d56e01669db69924706da10?s=54&d=identicon&r=g
    Corey Gale August 19, 2024 at 9:15 am - Reply

    My pig butcher created a fake trading platform where I was making hundreds of thousands of dollars. Greed was definitely in play even though I was already retired and living comfortably.

  6. Scammer Lures Used To Exploit Your Needs 33a6de886010a20d8405739a68a0597f170bdf76fd8acdbf123a088e83a527ec?s=54&d=identicon&r=g
    Carmen Rivera August 12, 2024 at 11:03 am - Reply

    Excellent article, short and sweet explanations.

Your comments help the SCARS Institute better understand all scam victim/survivor experiences and improve our services and processes. Thank you


Thank you for your comment. You may receive an email to follow up. We never share your data with marketers.

Recent Comments
On Other Articles

ARTICLE META

Published On: March 1st, 2023Last Updated: March 1st, 2023Categories: ♦ PSYCHOLOGY OF SCAMS, 2023, Insights, Psychology of Scams, Victim VulnerabilityTags: , , , , 6 Comments on Scammer Lures Used To Exploit Your Needs1477 words7.4 min readTotal Views: 1303Daily Views: 1

Important Information for New Scam Victims

If you are looking for local trauma counselors please visit counseling.AgainstScams.org or join SCARS for our counseling/therapy benefit: membership.AgainstScams.org

If you need to speak with someone now, you can dial 988 or find phone numbers for crisis hotlines all around the world here: www.opencounseling.com/suicide-hotlines

A Note About Labeling!

We often use the term ‘scam victim’ in our articles, but this is a convenience to help those searching for information in search engines like Google. It is just a convenience and has no deeper meaning. If you have come through such an experience, YOU are a Survivor! It was not your fault. You are not alone! Axios!

A Question of Trust

At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.

Statement About Victim Blaming

Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.

These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.

Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org

Psychology Disclaimer:

All articles about psychology and the human brain on this website are for information & education only

The information provided in this article is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.

While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.

Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.

If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.

Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here to go to our ScamsNOW.com website.

If you are in crisis, feeling desperate, or in despair please call 988 or your local crisis hotline.