SCARS™ Psychology of Scams: Reciprocity Rule & Scams

SCARS™ Psychology of Scams: Reciprocity Rule & Scams Definition Of Reciprocity In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest model; conversely, in response to hostile actions, they are frequently much nastier and even brutal. [lwptoc] Reciprocity is also a technique of Social Engineering. [...]