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Last Updated on by SCARS Editorial Team

SCARSSCARS SCARS - Society of Citizens Against Relationship Scams Inc. A government registered crime victims' assistance & crime prevention nonprofit organization based in Miami, Florida, U.S.A. SCARS supports the victims of scams worldwide and through its partners in more than 60 countries around the world. Incorporated in 2015, its team has 30 years of continuous experience educating and supporting scam victims. Visit www.AgainstScams.org to learn more about SCARS.™ SCAMScam A Scam is a confidence trick - a crime -  is an attempt to defraud a person or group after first gaining their trust through deception. Scams or confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, irresponsibility, or greed and exploiting that. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men' - criminals) at the expense of their victims (the 'marks')". A scam is a crime even if no money was lost. NEWS: 3 Ways Companies Can Keep Us Safe Online

Communication Pros And Marketers Can Support Brands In Creating Safe Digital Environments For Their Organizations, Employees, And Families

Every day, billions of pieces of content are produced, posted, and shared online. From articles about the latest presidential tweetstorm to emails about the upcoming sale at Macy’s, some of this content is helpful and, at the very worst, innocuously annoying. But with so much material circulating, it’s no surprise that an abundance of misinformation, scamsScams A Scam is a confidence trick - a crime -  is an attempt to defraud a person or group after first gaining their trust through deception. Scams or confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, irresponsibility, or greed and exploiting that. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men' - criminals) at the expense of their victims (the 'marks')". A scam is a crime even if no money was lost., and far more sinister schemes are whirling around right along with it. From phishing to sextortion to fraudFraud In law, fraud is intentional deception to secure unfair or unlawful gain (money or other assets), or to deprive a victim of a legal right. Fraud can violate civil law (e.g., a fraud victim may sue the fraud perpetrator to avoid the fraud or recover monetary compensation) or criminal law (e.g., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities), or it may cause no loss of money, property, or legal right but still be an element of another civil or criminal wrong. The purpose of fraud may be monetary gain or other benefits, for example by obtaining a passport, travel document, or driver's license, or mortgage fraud, where the perpetrator may attempt to qualify for a mortgage by way of false statements. A fraud can also be a hoax, which is a distinct concept that involves deliberate deception without the intention of gain or of materially damaging or depriving a victim., there have never been more online threats to learn about and guard against.

As marketers and communications professionals, we have to be keenly aware of the ways criminals, trolls, and peddlers of bad information can take advantage of the platforms and tools we use. The brands we work with have the same responsibility, which is why more and more strategies for combating online scams and other nefarious activity are being developed and implemented across industries.

Here are three of the most effective ways companies can keep themselves and their customers safe as they navigate an increasingly complex digital environment.

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